7/30/2023 0 Comments Hfs gerd leonhard![]() Many consumers are now quickly trying new things but all too often are not having really great experiences (witness Zoom-fatigue, WFH challenges etc), or simply aren't quite ready to embrace - and learn - these new tools fully, hence they may return to their pre-pandemic patterns as soon as they can. After all, "technology is morally neutral until we use it" (as William Gibson stated a long time ago). Determining a healthy and sustainable balance between the increasing capabilities of technology and our human needs (as well as our limitations) will be crucial. This trend could be heaven or it could be hell - all will depend on how we govern exponential technological progress. Generally, I sense that there is a definitive global acceleration towards digital-anything and ‘remote-everything’ albeit from very different local starting points (for example India and Brazil vs USA and EU). I have noticed that new consumer behaviours that are accelerated in this crisis (rather than initiated) tend to be a lot stickier, such as remote working, online learning, e-commerce and streaming media - and many of them are likely to become default habits. Welcome to the CoronaCoaster Gerd LeonhardĬONSUMER CHANGES: WHATEVER WAS ALREADY NASCENT BECOMES REALLY BIG NOW This emotional and social ‘CoronaCoaster’ will continue - so let’s make sure we are ready to support each other, for the long haul. Zoom calls are great but hugs are greater.Īs we head into 2021, I forecast that instead of enjoying a solid and linear rebound trend we are likely to keep bouncing back and forth between different levels of ‘much better and even worse’ (such as with travel and meeting restrictions, social distancing, lock-downs and quarantines) even if and when a vaccine is available. Because technology is not what we seek, but how we seek. ![]() I have talked about this a lot in my last book, already, as well as in many of my now-virtual keynotes: Technology is fantastic, but we simply won’t find real happiness (as opposed to a kind of digital hedonism which I guess can be a good start, too) on a screen, in the cloud, in VR or with an app. While I have sometimes struggled to maintain a positive outlook given this reality, the importance of real-life and human-to-human interaction has come sharply back into focus for me, as well. Utter uncertainty will be the prevailing default, thus resilience, solidarity, compassion, hyper-collaboration and agility will be crucial. ![]() I think we have to accept that this is a time of permanent transition and perpetual VUCA (volatility, uncertainty, complexity and ambiguity), at least for the next 2-3 years but probably for the entire decade. Meetings (caught a few), a v cool zoom session on "forever growth" the things sustainable growth brands (those whom, grow regardless of the economic environment) do, RDLC content creation filming to celebrate being 10 years in (nearly), 4 more "Pints of View" PodCast episodes in the can, an RDLC LunchClub in Manchester on embracing AI, increasing efficiencies, performance & driving more call traffic (using AI not abusing it), more calls (today is call day) and just a proof of concept organisational chart for a really-really great biz !! A couple of supplier catch ups and brilliant random meetings / I love this stuff - it was a busy week but productive even if the new app, writing and me time got sidelined.Dare to imagine a great American pivoting in 2021 Gerd Leonhard □♂️Ī "behind the scenes" video in the making with a look at my week with :. We recorded #GGLife Part1 // what a world class ego.
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